Course Title 1: Branding & Marketing Communications
Target Audience:
- Marketing Managers
- Sales Managers
- Advertising Managers
- Customer relationship managers,
- Retail Managers,
- Brand Managers,
Project Managers,
Course Objectives:
Organizations are continually seeking more
innovative ways of communicating effectively
and efficiently with their target audience.
Branding and Marketing communicators are
challenged to use communication methods
that will break through the clutter, reach
audiences with interesting and persuasive
messages that enhance brand equity, drive
sales and achieve strategic objectives.
This course will provide participants
with a contemporary view of the role and
importance of marketing communications
covering topics such as advertising,
promotions, packaging & branding strategies,
public relations, word-of-mouth, online
opportunities, event- and cause-oriented
sponsorships.
To obtain a detailed course outline or register for a class please call Desola on 07070036701 or email: adesola@loyaltysolutionsnigeria.com |
