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Customer Relationship Management Training |
Course Title 1: Strategy, Technology, Process and People
Target Audience:
- Customer Relationship Management Executives
- Retail and Customer Service Managers
Course Objectives:
Understanding and serving the customer should be the core of what organizations do best. It is not purely about software implementation or sales, it is about interactions of the entire business with your customers. This course would impart knowledge and practical learning about how to build a successful customer relationship management strategy by addressing the four key areas of the business: Strategy, People, Technology and Processes.
Course Benefits:
- Understand the principles and practices of CRM and apply to your organization
- Practically determine the ‘change management’ needs of your organization
- Understanding the interplay of the 4 components of CRM
- Refine your customer segmentation and metrics processes
- Establish effective CRM benchmarks and optimize the process within your organization.
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Course Title 2: Enhancing Enterprise Adoption
Target Audience:
- Managing Directors/ CEO’s
- Executive Directors/General Managers
- Customer Relationship Management (CRM) Executives
- Retail & Customer Service Managers
- Brand Managers
Course Objectives:
The #1 reason for the 70% failure rate with CRM projects is the approach taken. CRM Business Strategies when aligned with top strategic initiatives will invoke change. It is critical that the organizational culture is ready for its receipt.
Strategically led efforts, well communicated with performance based measurement systems, embraced by the organization are key to positioning CRM initiatives for success. This course outlines a methodology for improving CRM adoption within the Enterprise to ensure ROI.
Course Benefits:
- Understand the principles and practices of CRM and apply to your organization
- Practically determine the ‘change management’ needs of your organization
- Understanding the interplay of the 4 components of CRM
- Refine your customer segmentation and metrics processes
- Establish effective CRM benchmarks and optimize the process within your organization.
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To obtain a detailed course outline or register for a class please call Desola on 07070036701; email adesola@loyaltysolutionsnigeria.com |
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