Course Title 3: Effective Marketing for Service Driven Organizations
Target Audience:
- Middle-Level and Senior-Level Executives with responsibilities for:
Marketing,
Customer Retention,
Database Marketing,
Business Development,
Corporate Communications,
Strategic Planning,
Sales Promotion,
Customer Relations/Satisfaction,
Customer Service,
Course Objectives:
The marketing of ‘services’ requires a unique approach that has distinctive elements. In this one day course, we will explore the strategies and tactics needed to cope with the ever changing business environment in the Nigerian market.
- Appreciate the challenges of marketing ‘services’
- Appreciate the dynamics of the consumer purchase-decision process
- Analyze and segment targeted business and consumer markets
- Establish effective solution selling disciplines
- Create effective marketing plans that stimulate sales
- Recognize elements of success and failure in effective marketing
To obtain a detailed course outline or register for a class please call Desola on 07070036701; email adesola@loyaltysolutionsnigeria.com
|