Customer-facing organisations today use a myriad of promotional marketing strategies to acquire new customers and keep customers "loyal".

Most of these strategies achieve initial goals of new customer acquisition and a short-term uplift in per customer spend; the problem is, they often fail to help firms establish a long-term relationship with their customers, thereby often failing to meet customer satisfaction benchmarks, resulting in lower customer loyalty and retention rates.

As an integrated service provider, Loyalty Solutions Limited (LSL) focuses on helping its clients acquire new customers, improve customer loyalty & retention and extend the life-time value of the customer base through strategic loyalty marketing programs.

LSL's portfolio of information-based marketing services consists of customer survey services, customer segmentation analysis, loyalty program development/management services, and customer acquisition, up-sell/cross-sell, retention and profitability strategies.