Course Objectives:
The reality of the Nigerian business environment is one of customer acquisition. With the realization that acquisition costs have never been higher, this 2-day practical workshop will help participants evaluate their existing approach to customer acquisition and retention and profer strategies on how they can apply information gotten from communicating with their customers to gain a dynamic total customer view.
Participants will learn how to create a robust and customer retention strategy and reward their best customers through the implementation of a ROI driven customer programs to keep them buying and promote referrals.

Benefits of the Course:
At the end of the program, participants will be empowered to:
*    Design marketing strategies that will maximize customer motivation.
*    Utilize Data profiling & analysis techniques for better customer targeting .
*    Utilize Customer Segmentation techniques for better customer acquisition & retention.
*    Identify and modify customers buying behavior for a positive ROI.
*    Initiate an incentive program that will motivate customer loyalty.

Course Overview:
*    10 Customer Engagement Myths
*    Enabling the Total Customer View
*    Customer Acquisition Fundamentals
*    WinBack Strategies
*    The Emerging Market for Loyalty in West Africa
*    Customer Segmentation
*    Effective Customer Acquisition Principles
*    Building a Loyalty Program - Structural Models & Considerations
*    The Retention effect
*    CLV & Customer Lifecycle management
*    Benchmarks & Metrics
*    Customer Management
*    Co-Branding Strategies & Considerations
*    Business to Business Loyalty Programs

Who should Attend:
*    Relationship Managers
*    Marketing Managers
*    Sales and Customer Care Managers and Supervisors

Venue:
Lagos, Nigeria

Date:
28th - 29th June, 2012

Course Fee:
N150, 000.00 (Exclusive of VAT)