Course Objectives:
The cost of recruiting customers is very expensive. It is more profitable for a business to grow with its existing customers than to attract new ones. Customer Lifecycle Management effectively manages all the customer touch-points during the entire relationship with the customer. Participants will learn how to measure and stabilize their relationship with customers.

Benefits of the Course:
At the end of the program, participants will be empowered to:
*    Understand the concept and importance of Customer Lifecycle Management
*    Leverage on customer behavior overtime to build strategic marketing approaches.
*    Learn ways to influence and modify customer behavior
*    Determine a customer’s progress with regard to the relationship with the organization.

Course Overview:
*    The concept of Customer Lifecycle Management
*    The Concept of lifetime value
*    Customer recognition and differentiation essentials
*    The service value chain essentials
*    Gender and Cultural sensitivity in customer management
*    Defining market attitudes and behavioural drivers
*    Aligning best practises and global standards
*    Cultural imperatives and Nigerian market dynamics

Who should Attend:
*    Relationship Managers
*    Marketing Managers
*    Sales and Customer Care Managers and Supervisors

Venue:
Lagos, Nigeria

Date:
25th - 26th October, 2012

Course Fee:
N150, 000.00 (Exclusive of VAT)