Customer-facing organisations today use a myriad of promotional marketing strategies to acquire new customers and keep customers "loyal". Most of these strategies achieve initial goals of new customer acquisition and a short-term uplift in per customer spend; the problem is, they often fail to help firms establish a long-term relationship with their customers, thereby often failing to meet customer satisfaction benchmarks, resulting in lower customer loyalty and retention rates. |
As an integrated service provider, Loyalty Solutions Limited (LSL) focuses on helping its clients acquire new customers, improve customer loyalty & retention and extend the life-time value of the customer base through strategic loyalty marketing programs. LSL's portfolio of information-based marketing services consists of customer survey services, customer segmentation analysis, loyalty program development/management services, and customer acquisition, up-sell/cross-sell, retention and profitability strategies. |
