Course Objectives:
It is a known fact that a satisfied customer also defects so it is up to every organization to build not only satisfied but loyal customers. The 3-day information packed workshop utilizing case studies & simulations will provide an in-depth analysis of the overall customer experience that satisfies and helps build loyalty from your best customers through the creation of a loyalty program that delivers meaningful benefits to the customers’ transactional/purchasing behavior and delivers the most profitable results. The workshop will address best practices in implementing and managing a loyalty/reward program and how to measure its effect on the bottom-line of the business.

Benefits of the Course:
At the end of the program, participants will be empowered to:
*   Utilize insightful knowledge on how to identify, retain and grow your best customers.
*   Develop your own customer loyalty/reward program.
*   Utilize various techniques to drive or engender customer loyalty.
*   Identify best practices in reducing attrition and increasing ROI.
*   Implement strategies & systems that will enable a 360° Customer View.
*   Understand the psychology of Customer motivation.

Course Overview:
*    Loyalty Marketing and CRM…. What is the Difference?
*    A History of the Art and Science of Customer Loyalty
*    Customer Loyalty Marketing – The Business Case
*    The Emerging Market for Loyalty in West Africa
*    Building a Loyalty Program – strategy considerations
*    Building a Loyalty Program – Structural Models and Considerations
*    Building a Loyalty program – Design Considerations
*    Loyalty Programs – Best Practises
*    Loyalty Program – Financial Planning
*    Loyalty Program – Exit Strategies
*    Co – Branding Strategies and considerations
*    Business to Business Loyalty programs

Who should Attend:
*    Segment Managers
*    Relationship Managers
*    Sales and Promotion Managers
*    Business Development Managers

Venue:
Dubai, UAE

Date:
2nd - 4th May, 2012

Course Fee:
$3, 200.00 (Residential Fee, Exclusive of VAT)
$2, 400.00 (Non Residential Fee, Exclusive of VAT)