Course Objectives:
The purchasing power of a customer is determined by behavior and mind-set. Motivating a customer to buy a product involves having knowledge of the customer’s preferences. The “Motivating customers – The psychology of Rewards” training program, will educate participants on various techniques on how to direct the purchasing power of a prospective customer towards your products/ services and also introduce incentives that will help retain your customers.

Benefits of the Course:
At the end of the program, participants will be empowered to:
*    Design marketing strategies that will maximize customer motivation
*    Identify and modify customers buying behavior for a positive ROI
*    Initiate an incentive program that will motivate customer loyalty

Course Overview:
*    The New Customer Reality
*    Human Motivation: The Motivation Theory
*    The Customer Lifecycle and Relationship Considerations
*    Understanding Your Customers: The Patronage Decision
*    Customer Segmentation and Valuation
*    The Role of Rewards and Incentives
*    Creating the Ultimate Value Proposition
*    Designing your Rewards / Incentive Offer
*    The Customer Profiling Template

Who should Attend:
*    Sales and Promotion Managers
*    Relationship Managers
*    Marketing Managers

Venue:
Lagos, Nigeria

Date:
24th February, 2012

Course Fee:
N85, 000 (Exclusive of VAT)