Loyalty Solutions Limited is a customer loyalty consulting and management services provider in the Customer Loyalty services sector in Nigeria.

Incorporated in June, 1996, it is a pioneer in its service sector and the company has positioned itself to remain, for the foreseeable future, the industry and market leader by seizing the initiative in product innovation and service delivery terms.

The company is positioned to exploit the expected adoption of loyalty marketing strategies by financial institutions and retail companies in Nigeria.

Customer-facing organisations today use a myriad of promotional marketing strategies to acquire new customers and keep customers "loyal".

Most of these strategies achieve initial goals of new customer acquisition and a short-term uplift in per customer spend; the problem is, they often fail to help firms establish a long-term relationship with their customers, thereby often failing to meet customer satisfaction benchmarks, resulting in lower customer loyalty and retention rates.

As an integrated service provider, Loyalty Solutions Limited (LSL) focuses on helping its clients acquire new customers, improve customer loyalty & retention and extend the life-time value of the customer base through strategic loyalty marketing programs.

LSL's portfolio of information-based marketing services consists of customer survey services, customer segmentation analysis, loyalty program development/management services, and customer acquisition, up-sell/cross-sell, retention and profitability strategies.