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Outsourced Loyalty/Rewards Program Management

Our outsourced services division, Lealta Management Services offers an outsourced loyalty program operations infrastructure and applications suite leased to our clients in a cost-effective, efficient and user-friendly package.

Our firm, having formed an array of relationships that span from Strategic Consulting to Technology Implementation and Scheme Management with companies in the West African region, is keenly aware of the growing demand for the implementation of customer loyalty programs by firms in all industries. However, due to the pioneering nature of this endeavor, we are also aware of the technological, infrastructural and personnel challenges faced by most West African firms when considering the deployment of a loyalty program.

To that end, as the foremost loyalty marketing consultancy in the region, we have implemented a solution to provide an end-to-end Loyalty Program Management Service that is based on knowing our clients and their needs, derived from an understanding of the West African Market, and utilizes the skill & experience we have gained over the last decade in the loyalty industry. Lealta Management Services understands and provides a solution to the attendant challenges and risks anticipated by firms such as yours who may be considering a Customer Loyalty & Incentive Program. Lealta Management Services can even provide operations support for existing customer loyalty programs.

Most of these strategies achieve initial goals of new customer acquisition and a short-term uplift in per customer spend; the problem is, they often fail to help firms establish a long-term relationship with their customers, thereby often failing to meet customer satisfaction benchmarks, resulting in lower customer loyalty and retention rates.

WHAT WE DO»

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We provide our clients with all aspects of the value-chain in the management & administration of a customer loyalty program; reward fulfillment, website hosting & development, performance measurement, business intelligence, outbound CRM  and associated activities

We have a wide spectrum of Reward Catalog content for use by multiple clients, supported by a robust hosted technology platform and customer support Call Centre. We maintain a variety of card-based and card-independent loyalty program profiles that can be matched to the specific needs of each of our clients, from legacy, through co-operative, to co-marketed loyalty program formats.

We provide an end-to-end Loyalty Program Design and Management Service that is based on Knowing Our Clients and their needs, Derived From Our Understanding of the West African Market, and The Skill and Experience we bring to identify and overcome the attendant challenges, risks, and opportunities offered by Customer Loyalty & Incentive Programs.

   

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