Course Objectives:
The success of a customer-oriented business is determined by how well a relationship is established with customers. The “Relationship Marketing” training will equip participants with best practice principles & strategies on how to achieve desired marketing objectives effectively, by establishing valuable interactions with customers.

Benefits of the Course:
At the end of the program, participants will be empowered to:
*    Design techniques to measure and manage customer retention Identify and benchmark your customers’ experiences.
*    Create profitable customer relationship via 2-way communication
*   Identify key enablers and barriers to practicing relationship marketing (internal & external)
*   Reduce MARCOM cost through word-of-mouth marketing.
*   Drive product development and Cross sell/ Up sell opportunities.
*   Increase profitability through achieving high customer satisfaction and reduction in operational costs.

Course Overview:
*    The Concept & Relevance of Relationship Marketing
*    Relationship Marketing vs Traditional/Transactional Marketing
*    Steps to developing Relationship Marketing Capabilities
*    Indicators of RM & Where to apply RM
*    Strategic Approaches to Relationship Management
*    The 4 factors of Integrated Relationship Marketing
*    Partnerships & Strategic Alliances
*    Commercial Strategies for Building Customer Relationships
*    Marketing Channel Strategy
*    Customer Service & Relationship Marketing
*    Customer Goals & Benefits of Relationship Marketing

Who should Attend:
*   Relationship Managers
*   Marketing Managers
*   Sales and Customer Care Managers and Supervisors

Venue:
Lagos, Nigeria

Date:
12th October, 2012

Course Fee:
N85, 000 (Exclusive of VAT)