Course Objectives:
The key to the success of any business is having a sustainable competitive advantage over its competitors. This 2-day workshop will arm the participants with a clearer understanding of the organizations’ marketing strategy framework and the challenges to its implementation. This interactive session will cover practical teachings on how organizations can improve on / design and implement a dynamic and cost effective marketing strategy to deliver significant value to customers.

Benefits of the Course:
At the end of the program, participants will be empowered to:
*   Understand market place positioning to enhance their organizations profitability.
*   Implement a marketing structure for the organization that optimizes efficiency & ROI.
*   Optimize brand building & marketing.
*   Develop relevant incentive programs for marketing personnel.
*   Understand the importance of customer behavior and preferences in the marketing mix.

Course Overview:
*    Selling vs Marketing: A Clarification
*    What is 'Strategic Marketing' & how does it differ from 'Marketing'
*    The 6 Commandments of Strategic Marketing
*    'Micro' & 'Macro' Environmental Factors in SMM
*    Customer Analysis
*    Industry Analysis
*    Porter's 5 Forces Framework
*    Internal vs External Analyses
*    Pricing Strategies & the Selling Process
*    Ansoff's Matrix - Product Decisions
*    The Strategic Marketing Management Strategy Formulation Process
*    Strategy Implementation & Control
*    The Future Importance of Strategic Marketing Management

Who should Attend:
*    Sales and Marketing Managers

Venue:
Lagos, Nigeria

Date:
24th - 25th May, 2012

Course Fee:
N180, 000.00 (Exclusive of VAT)