Course Title 1: Customer Lifecycle Management
Target Audience:
- Managing Directors/ CEO’s
- Executive Directors/General Managers
- Relationship Management (CRM) Executives
- Retail & Customer Service Managers
- Brand Managers
Course Objectives:
Customer Lifecycle Management, or CLM, is often misunderstood to be the same principle idea as Customer Relationship Management, or CRM. Customer Lifecycle Management, however, has a key difference from CRM – the added factor of time. The critical understanding required is how to manage your customer lifecycles to maximize customer retention and profitability rates.
This course will provide your organization
with a contemporary view many different CLM metrics that need to be considered, and how to effectively plan and measure your lifecycle performance
To obtain a detailed course outline or register for a class please call Desola on 07070036701; email adesola@loyaltysolutionsnigeria.com |
